Freska Produce International is getting ready for a key time in its produce calendar: the availability of promotable volumes of fresh mangos, peak California avocados, and a growing lineup of tropical innovations. Retail buyers are encouraged to take advantage of these timely opportunities for Easter, Cinco de Mayo, and summer promotions.
The company's mango season out of Mexico is now in full swing, featuring Tommy Atkins and Ataulfo varieties—all known for vibrant color, consumer-friendly flavor profiles, and strong shelf performance. The company is emphasizing high-volume retail promotions for key spring and summer holidays.
© FreskaLeft: Freska is in peak production of California avocados; right: Jesus "Chuy" Loza
"This is a crucial time for mango sales, and we've got the supply, quality, and variety that retail buyers are looking for," said Jesus "Chuy" Loza, managing member at Freska. "With consistent arrivals of all major varieties, buyers can plan impactful, high-velocity promotions with confidence."
To complement the fresh category, the company is also rolling out dried mangos from Mexico—a shelf-stable, healthy snack alternative that brings versatility to retail sets and merchandising plans.
Freska is also in peak production of California avocados, supported by the company's recent investment in a state-of-the-art sizer. This new technology enables the company to deliver customized sizing specifications, ensuring retail buyers have the consistency needed to support ad campaigns and in-store displays. Freska also can bag avocados to specifications.
© FreskaTo complement the fresh category, the company is also rolling out dried mangos.
"Our new sizer takes the guesswork out of avocado planning," added Loza. "It allows us to meet buyer specs with precision and back it up with promotable volumes."
The company will enhance its spring-summer avocado program with Peruvian avocados, also distributed from its Oxnard, California facility. Utilizing advanced ripening rooms ensures avocados reach peak ripeness for a consistently ready-to-eat experience. The company also offers year-round avocados from Mexico.
New for the company is also a year-round dragonfruit program sourced from Ecuador. As consumer interest in exotic and health-forward fruits continues to grow, this addition provides retail buyers with a reliable 12-month supply to support ongoing merchandising and cross-promotional opportunities.
"Dragonfruit has moved from a specialty item to a core part of the tropical set for many retailers," said Loza. "With year-round availability, buyers can now plan long-term strategies with both red and yellow flesh dragonfruit rather than seasonal one-offs."
For more information:
Freska Produce International
salesteam@freskaproduce.com
www.freskaproduce.com