Grimmway Farms is launching its newest innovation, Carrot Fries Air Fryer Kits. The new product line will include two flavors that complement the flavor of carrots: Mediterranean Herb and Chipotle Maple.
In 2024, Circana estimated that roughly two-thirds of households own an air fryer and ranked the device as the fourth most popular cooking appliance. As the popularity of air fryers continues to rise, Grimmway recognized the opportunity to create a new retail kit to offer a convenient, healthy, and delicious way to help shoppers increase their vegetable consumption.
© Grimmway Farms
Each kit is complete with fresh double-crinkle carrot sticks and pre-portioned oil, cornstarch, and seasoning packets to create crispy, golden carrot fries in the air fryer in under 20 minutes.
The 13-ounce retail kit provides four servings per package and has 60 calories per serving.
"Everyone loves French fries, so crispy on the outside and tender inside, but generally recognized as a guilty pleasure laden with fat and sodium. Our new Carrot Fries are a new take on this classic favorite, combining the subtle sweetness of carrots with our bold Chipotle Maple spice or zesty Mediterranean Herb spice," said David Bright, vice president of marketing for Grimmway Farms. "Both kits quickly and simply produce delicious and crispy, healthy fries with minimal fat from fresh carrots. It is a great way to add another serving of vegetables that everyone in the household will enjoy."
Meanwhile, Cal-Organic Farms (a division of Grimmway Farms) is expanding into the organic value-added vegetable category with its new line of organic fresh-cut vegetables.
© Grimmway FarmsWith the acquisition of San Miguel Produce in 2024, the newly integrated fresh-cut expertise and resources allow Cal-Organic Farms to ensure maximum crop utilization and deliver unique product offerings that fit the growing demand for value-added products in the retail space and for foodservice operators.
The new line converts Cal-Organic Farms' vegetables into a ready-to-eat format. The chopped greens line includes green kale, lacinato kale, collard greens, rainbow chard, and a unique blend of rainbow kale with shredded carrots. Similarly, the chopped vegetable line offers organic broccoli, cauliflower, and baby carrots in a variety of blends, as well as a broccoli slaw mix. These initial products are just the beginning of Cal-Organic Farms' growth into the value-added vegetable market.
"We are very pleased with the progress that has been made integrating the decades of experience Cal-Organic Farms has as an organic vegetable grower with San Miguel Produce, an innovator in fresh-cut greens processing," said Bob Borda, vice president of Cal-Organic Farms. "The launch of our chopped greens and vegetable lines is just a precursor to products in development that take advantage of the flavors, textures, and color of the 65 vegetable varieties we harvest year-round in the United States."
For more information:
Grimmway Farms
Tel: +1 (800) 301-3101
https://www.grimmway.com/