It is with deep sadness that MBG Marketing announces the sudden and unexpected passing of Brad Moorer on August 7, 2025. Moorer was CEO of MBG Marketing, a domestic blueberry and blackberry cooperative that sells its fruit under the Naturipe Farms label.
Moorer proudly served MBG Marketing and its growers for nearly 15 years. He started his career as CFO and VP of value added business before being promoted in 2022 to the position of CEO. Under his leadership, the company strengthened and expanded its Berry Blue genetics program and its focus on the development of new and improved blueberry varieties.
© Naturipe FarmsBrad Moorer
Moorer placed enormous value on the quality of berries sold by the company and worked tirelessly to improve practices and to deliver the best fruit possible. His goal was always to "delight the consumer." He was also a fierce advocate for the domestic berry grower, often serving in industry leadership roles and engaging politically, all with the singular goal of making life better for American farmers.
Moorer's premature departure is a huge loss that will be felt not only by his colleagues at MBG Marketing and Naturipe Farms, as well his partners from Naturipe Berry Growers, Hortifrut, and Munger Farms, who make up the combined ownership group of Naturipe Farms. He is survived and will be deeply missed by his wife and two children, who brought him immense pride and joy.
For more information:
Naturipe Farms
Tel: +1 (239) 591-1664
[email protected]
https://www.naturipefarms.com/
