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How can prices vary between same brand supermarkets in the same region?

New Zealander Tony Silke has been concerned about rising food prices. He had been using food price comparison app The Grocer to compare prices between his local Pak ‘n Save in Paraparaumu and one in Porirua. He found that a kilogram of loose potatoes was $3 at his local, but $1.99 in Porirua.

A kilogram of loose kumara was $9.99 at Pak ‘n Save Porirua, but $1 cheaper in Kilbirnie. In Kilbirnie a kilogram of carrots was $3.29, but $2.99 in both Porirua and Paraparaumu. The pricing difference also happened beyond the Wellington region.

Foodstuffs spokesperson Emma Wooster said the variance in shelf price of a specific type of produce could be for a range of reasons. That included the volume available from the grower, the quality of the produce and how far the produce had to travel, she said.

“Our stores are owner operated and have the flexibility to purchase fresh produce direct, often from local growers.” Cyclone Gabrielle had also affected the price and supply of produce nationwide.

Source: stuff.co.nz

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