Starting June 3rd, Med Green Import is launching a new platform to provide its suppliers with all the information regarding its products. "I believe there is sometimes a lack of transparency in the sector, causing many suppliers to lose trust. This needs to change, so we decided to fully engage them in the market situation three times a week," says Iliass el Mrini of the importer, based in Bleiswijk.
The company, which specializes in citrus and Moroccan vegetables, is launching the platform just as the transition to the Moroccan citrus season begins. "We are still receiving the last volumes from Egypt, but here we see that the quality is gradually declining. We are waiting for the first shipment of Moroccan oranges next week. We have a solid core of suppliers, but you see that growers have taken hits in recent years, making them sometimes hesitant to engage with new partners."
"This is where we want to stand out," continues Iliass. "Suppliers should, in our view, be fully aware of what happens in the chain with the product. We noticed that this information is very important to them and we wanted to meet that need. Therefore, we decided to start on a small scale with emails about prices, volumes, quality, etc. This was appreciated, which is why we now want to gradually expand it. Three times a week, our suppliers receive a personal email with all the relevant information, after which they have the opportunity to keep in touch via WhatsApp for any questions."
Complete transparency, the trader calls it. "We heard many stories from suppliers that a product is bought from them, but then they are left completely in the dark. It can quickly happen that you supplied a product for a fraction of what the trader sells it for. Those margins need to be known, we believe. Through this transparency, we hope to create not only existing but of course also potential, sustainable relationships. It is an important part of our business operations, which requires an investment, but it is of paramount importance to us and our relationships," concludes Iliass.
For more information:
Iliass el Mrini
Med Green Import
Klappolder 191
2665 MP Bleiswijk
010 – 310 62 86
[email protected]
www.medgreenimport.nl