Westfalia Fruit is debuting its premium, 100-percent pure avocado oils in the United States, now available in three flavors, including Plain, Garlic, and Lemon. The oils are made from fresh avocados grown and picked in South Africa.
"We're called the avo experts for a reason," said Zac Bard, business development executive at Westfalia Fruit. "We are also avocado oil connoisseurs and have been making avo oils for over 20 years with input from edible oil specialists."
According to recent studies, the avocado oil market is projected to see steady growth, driven by health consciousness, skin care trends, and sustainability. Avocado oil has high levels of monounsaturated fats and contains beneficial antioxidants, providing health benefits for the heart, vision, brain functions, and skin health. In addition, Westfalia Fruit avocado oils boast a high smoke point of 500 degrees Fahrenheit, making them ideal for high-heat cooking, grilling, and baking.
The oils are available in Garlic, Lemon, and Plain (not pictured).
"Quality and authenticity are crucial," said Raina Nelson, president and CEO of Westfalia Fruit North America. "We are thrilled to introduce the first avocado oil with a purpose—to do good. Our dedication to actionable sustainability spans decades. We use the flesh of the avocados and return the seeds and skins to the orchards for soil conditioning and mulch. Our entire process, from beginning to end, supports zero waste and carbon footprint reduction initiatives."
Westfalia Fruit uses a unique process that extracts oil from the flesh. "This specialized methodology ensures a pure flavor profile by using only the pulp," said Bard. "It makes for a clean and premium product, and how we create it is unique to us. Avocado is a fruit, so it makes sense that it should be handled a bit differently, and we test every batch for quality and purity."
The product line includes Plain, Garlic, and Lemon flavors available in 250ml recyclable glass bottles, and Plain is also available in 500ml. Westfalia Fruit is the first fresh produce and avocado oil brand to partner with CIRT (Can I Recycle This?) to empower consumers with the recyclability of its packaging by zip code—convenient QR codes are on every bottle. Westfalia Fruit avocado oils will be available at select retailers and online soon.
Westfalia Fruit also offers a lineup of products, including a year-round supply of fresh avocados, guacamole, avocado pulp, IQF avocado, and a range of seasonal subtropical, exotic, and deciduous fruits, berries, cherries, and citrus.
For more information:
Christina Ward
Westfalia Fruit
[email protected]
www.westfaliafruit.com