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Thx! appoints vice president, growth & gratitude

Thx!, an award-winning social impact organization, has appointed Jay Guzman as its new vice president, growth & gratitude. Guzman will play a pivotal role in building and expanding strategic partnerships with retailers, brands, and growers across its global network in this newly created role.

Thx! is on a mission to expand its social impact program so that it may empower more farmworkers while fostering personal connections between them and consumers. The organization's platform generates value for the supply chain, fostering enriching relationships with brands and their consumers, retailers and their shoppers, and allowing these shoppers the chance to 'do good' with their purchases.

Guzman, a 15-year veteran of the fresh produce industry, brings a wealth of experience and a passion for social responsibility to the organization. He will provide strategic vision and guidance, leveraging his relationships with growers, packers, shippers, and retailers across the produce supply chain to forge new partnerships.

Jay Guzman

Guzman joins Thx! from Fair Trade USA, where he most recently served as director of national retail partnerships. In this role, he played a key role in stewarding the Fair Trade Certified program's significant growth across categories with several major U.S. retailers.

"I am incredibly proud to have the opportunity to work with a team that is truly innovating the consumer experience by sharing the stories of farmworkers and how their purchases contribute to making dreams come true," said Guzman.

"We are delighted to welcome Jay to the team and confident that his vast experience in produce and passion for ethical worker programs make him a huge asset to Thx! and a strategic leader for our programs," said Martin Casanova, Thx!'s chief dreams officer. "We couldn't be more excited for this next chapter."

The organization will be at the upcoming IFPA Global Produce and Floral Show in Atlanta this October and invites attendees to connect with them.

For more information:
Martin Casanova
Thx!
Tel: +1 (786) 258-7522
[email protected]
www.thxdreams.com

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