Strong interest among exhibitors, in particular from Asia, has prompted the world's leading fresh produce trade show to consider further expansion. Demand for exhibition space at Fruit Logistica 2025 is so strong, its organiser is considering further expansion into new halls at the Messe Berlin fair ground.
Participation by Chinese exhibitors was already at a record level in 2024 and could be even higher in 2025.
The fruit and vegetable trade show returns to the German capital from 5 to 7 February 2025. And as the 31 July deadline to book exhibition space approaches, growth in reservations is especially big among exhibitors based in Asia.
"It's such a joy to see so much interest in Fruit Logistica. We can really feel the excitement," says event director Kai Mangelberger.
Participation by Chinese exhibitors was already at a record level in 2024 and could be even higher in 2025. China is set to play a prominent role and is expected to top this year's 2,400 square metres, which was its record-largest participation in Fruit Logistica.
A high-ranking delegation from the country plans to visit the show, an encouraging sign for many in the industry after Germany's apple exporters were granted access to the Chinese market this year.
The cost of exhibiting at Fruit Logistica remains in line with the 2024 edition, while trade visitor prices have stayed the same since 2022. That's great news for the event's three target segments: fresh produce, machinery and technology, and logistics.
Mangelberger continues, "We've had so much interest, it's possible we might have to open new halls to accommodate everyone. We always have some late bookings, which does make it harder for those companies to get their desired position. So my advice is, book in plenty of time!"
That means the next meeting is likely to welcome even more than the 2,750 exhibitors from 94 countries who took part last February. And those Eurasian connections will also be strengthened at Asia Fruit Logistica, which will take place in Hong Kong this September.
Exhibitors are invited to register for Fruit Logistica 2025 by 31 July 2024 latest. Full details on how to register for a stand can be found on the website of Fruit Logistica. The team in Berlin or one of Messe Berlin's 150 local international representatives around the world will be glad to assist.
For more information:
Susanne Tschenisch
Messe Berlin
Tel: +49 30 3038 2295
[email protected]
www.fruitlogistica.com/en/