A new cohort of farmers in China, equipped with technological prowess, is redefining the agricultural landscape. These individuals, ranging from drone pilots and agricultural managers to livestreamers, are infusing traditional farming practices with innovative techniques and ideas.
Official data reveals that over 9 million "new farmers" have been developed, bolstering the agricultural and rural sectors. Tang Xinchen, a computer science alumnus from Sichuan University and a former internet firm product manager, now leads a family farm in Qionglai city, Sichuan Province. Managing orchards and rice fields, Tang has embraced modern technology, employing autonomous vehicles for pesticide spraying and organic fertilizer application, alongside AI-powered fruit sorting machines. His efforts have not only enhanced efficiency but also reduced labor costs.
Tang's entrepreneurial journey, highlighted by the launch of his own fruit brand and significant online sales, exemplifies the transformative impact of "new farmers" on Chinese agriculture. The shift towards a data-driven, mechanized sector is further supported by government initiatives aimed at nurturing rural e-commerce leaders.
Li Sipeng's story mirrors this trend. After joining his father's chestnut planting cooperative in Beijing's Huairou district, Li leveraged livestreams and e-commerce platforms to revitalize the local chestnut industry. His innovative marketing strategies have attracted a younger workforce, revitalizing the industry with new energy and ideas.
Government efforts at both central and local levels are underway to support the growth of "new farmers." For instance, Hangzhou city has launched an action plan to cultivate over 100,000 "new farmers" by 2027, with a focus on agricultural technology, production, operation, and rural e-commerce. Training programs, such as the one for rural livestreamers at Jingshan Academy in Hangzhou, aim to equip participants with essential skills for success.
Furthermore, educational institutions like China Agricultural University are contributing to the development of high-level agricultural talents through initiatives like the "Science and Technology Backyard" program. This program, among others, is instrumental in preparing students for careers in agriculture, thereby nurturing the next generation of "new farmers."
Source: People's Daily Online