In order to inform consumers that the new harvest has arrived in Germany, Migo® carried out street samplings and an outdoor campaign in a number of major cities. The roadshow commenced in Düsseldorf on 4 October.
On the banks of the Rhine and in the old town, the Migo team handed out around 1,600 pears and flyers to make everyone aware that the new crop had arrived. Equipped with an eye-catching trolley, the team walked the streets promoting the benefits of the Migo pear. The Migo pear is the 'Pear 2.0' as it combines the crunchiness of an apple with the sweetness of a pear.
In addition, large posters in metro stations with catchy slogans such as "Makes every apple jealous" and "Good for the office: doesn't drip on the keyboard" create additional visibility and brand awareness for Migo.
The roadshow continued in other major German cities: Frankfurt, Hanover and the German capital, Berlin, creating even more Migo fans. In these and other cities, eye-catching posters were also placed in a number of metro stations and other central locations. The Migo campaign will now continue online, using user-generated content on social media. The campaign will focus on the benefits of the product in everyday situations.
For more information:
Migo
www.migopear.com