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Tesco expands cultivation of energy-efficient Nemo potatoes due to soaring demand

The hybrid potato variety, named Nemo after the cartoon fish in "Finding Nemo" due to its unique markings, has seen a surge in demand, prompting increased cultivation. Tesco reports that the Nemo potato, recognized for reducing cooking times by 25%, thus conserving energy, has enjoyed popularity during its initial limited trials.

According to Tesco, Branston, the potato supplier, has scaled up its planting of the Nemo variety to ensure a seven-month supply, based on prior sales figures. This effort aims to enhance the availability of Nemo potatoes in Tesco stores for consumers.

Nemo potatoes are distinguished by their pink skin with creamy yellow patches and large eye-like markings, which contribute to their bi-colored appearance. Mark Willcox from Branston highlighted the environmental benefits of the Nemo variety, noting its minimal fertilizer requirements and the potential for organic nutrition sources.

Lucy Moss from Tesco commented on the Nemo's growing reputation as a modern British classic, praising its cooking efficiency, creamy taste, and distinctive appearance. Branston has future plans to expand Nemo availability as seed production increases, with cultivation in Lincolnshire and Suffolk.

Willcox also discussed the challenges and strategies involved in establishing a new potato variety, including the gradual process of market testing and seed multiplication. He emphasized the Nemo's environmental advantages, such as strong disease resistance and efficient water usage, which also support local biodiversity.

The Nemo, a phureja hybrid, combines the qualities of Peruvian potatoes with the resilience of European varieties, offering a quick-cooking, golden yellow flesh potato. Tesco Finest Nemo Potatoes are available in over 400 stores, priced at £2.30 for a 2kg bag.

Source: PA Media

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