The 91st National Fruit Show, held at the Kent County Showground, was inaugurated by Tom Bradshaw, President of the National Farmers Union. Bradshaw, who delivered the keynote address, also engaged with fruit growers and industry leaders throughout the event. The show, dedicated to exhibiting premier British apples, pears, and nuts, is a platform designed by and for growers.
Nigel Bardsley, the chairman of the event, acknowledged the resilience of the British fruit industry against climatic adversities, noting the quality and appearance of the current crop. In his speech, Bradshaw emphasized the importance of food security and health, advocating for a collaborative effort among the government, retailers, and growers to bolster the horticultural sector. He outlined critical policy needs, including a long-term seasonal worker scheme, a conducive planning policy, and a market that ensures fair returns for growers.
Ali Capper, executive chair of British Apples & Pears Limited, highlighted the show as a prime opportunity to display the excellence of British fruit, particularly noting the exceptional quality of the 2024 apple and pear crop. Capper discussed the industry's recovery from inflationary pressures and the negotiation of long-term contracts with retailers, which promise stability and encourage investment. She also shared the ambitious goal to increase the British market share of apples to 60% by 2035, leveraging advanced storage technologies and superior varieties to reduce reliance on imports.
Capper cited a World Bank climate change map and WAPA data to underscore the comparative advantage of the UK in fruit production amidst global climatic challenges. Catherine Paice, president of the National Fruit Show and Marden Fruit Show Society, commended the collective effort behind the successful event and expressed optimism for the future of British fruit growing.
Source: National Fruit Show