Naturipe Farms announced the promotion of Jim Roberts to president, effective immediately. The Board of Directors unanimously chose Roberts to lead during a time of expansion and strategic developments. Formerly serving as the company's president of sales, he brings over two decades of experience to the role.
During his tenure with Naturipe Farms, Roberts has been instrumental in driving sales, shaping sales and marketing strategies, and enhancing the company's position as a leader in the fresh produce industry.
Jim Roberts
"Jim has a strong understanding and vision of how we can continuously lead and expand in the industry over the coming years," said Bob Hawk, chairman of Naturipe Farms' Board. "With Jim, it's clear that his work with Naturipe isn't just a job, but rather, a passion. I'm certain that as president, he will continue the legacy of success and berry excellence that has come to define the company. I'm looking forward to seeing what he'll accomplish in this role and how we will benefit from his expertise."
Roberts will be responsible for ensuring the success of Naturipe's core business functions and leading the executive team. He will also oversee the company's product development and innovation as it seeks to continue the significant product expansion, introducing products such as Sweet Selections, Three's a Charm, Greenhouse Strawberries, Mighty Reds, and the new Berry Buddies line, that it has had in recent years. Roberts will report to the company's Board of Directors.
"I am honored to step into this role and lead our incredible team into an exciting new chapter. Our focus will remain on driving innovation, accelerating growth, and delivering exceptional value to our customers, growers, and stakeholders," said Roberts. "Together, we will build on our strong foundation and push the boundaries of what's possible, ensuring growth and a brighter future for all. I have a strong vision for how we can succeed as we tackle this challenge, and I'm eager to implement it with the outstanding team we have. I want to thank the Board, my colleagues, and my family for their support as I embark on this role."
For more information:
Naturipe Farms
Tel: +1 (239) 591-1664
[email protected]
https://www.naturipefarms.com/