With the onset of summer, New Zealand's local markets are now featuring the season's first summer fruits. Summerfruit NZ's newly appointed Chief Executive, Dean Smith, announced the commencement of the harvest season for cherries, nectarines, peaches, apricots, and plums. The early harvest has begun in the Hawke's Bay and Marlborough regions, with Central Otago expected to follow suit shortly.
Smith detailed that Hawke's Bay contributes to about 30% of the nation's total summer fruit production. Blenheim hosts a small number of cherry growers, while the majority, up to 70%, of the production comes from Central Otago. This region is particularly suited for summer fruit cultivation due to its cold winters and hot, dry summers.
Although it is premature to predict the season's total yield, Smith remains optimistic. He referenced last year's cherry exports, which reached 3778 tons, marking an increase over the previous three seasons. Taiwan emerged as the largest market, surpassing China in terms of demand.
Despite recent frosty and snowy conditions in Central Otago causing some damage, the overall outlook for a successful season remains positive. The industry is also experiencing a favorable labor supply, with an influx of backpackers and local New Zealanders available for seasonal employment, particularly in Central Otago.
Smith emphasized the industry's commitment to quality, highlighting that consistent quality and flavor are crucial for consumer satisfaction and continued demand for summer fruit. Growers are dedicated to ensuring that each piece of fruit meets high taste standards.
Source: Scoop Regional