Fructura is the largest trade fair for professional fruit growers, organized by VZW Fruittelers Zuid-Limburg. Held once every three years in the Trixxo Arena in Hasselt, Flanders, the event brought together many Dutch and Flemish fruit growers to explore the offerings of more than 140 exhibitors.
In the months leading up to the fair, thousands of free entrance tickets were distributed, and over the past two days, more than 2,500 visitors had the opportunity to reconnect with their B2B contacts. The atmosphere was vibrant, and in the spacious exhibition hall, fruit growers from across the Netherlands and Belgium could explore and experience the latest products, technologies, and developments in fruit cultivation.
The exhibition showcased all the newest innovations in (water) technology, crop protection, and a wide range of machinery. It also featured the latest tree varieties and fruit cultivars. A key topic of conversation at the fair was the recently announced merger between the family-owned companies Devos Group and Wouters Fruit.
Clockwise from top left: Devos Group and Wouters Fruit, Het Packhuys, Swift International and Van Kessel Fruit
Fructura is organized by VZW Fruittelers Zuid-Limburg and has been made possible since its inception through the trust and support of its partners: CLB Group, Hermoo - Arvesta, Onderlinge Fruittelers Hagelverzekering (OFH) - Agriver, BelOrta, Carolus Trees, Globachem, MTS Industriebouw, and this year's newcomer, Agromanager. All partners were once again centrally located around the main fair square.