On January 18, Dole and Changchun Eurasia Group hosted a lively New Year's event at Changchun Eurasia New Life Shopping Plaza. The event highlighted high-quality, healthy fruits and vegetables, promoting vitality and well-being for the new year.
Interactive games created a festive and engaging atmosphere, culminating in memorable moments for attendees. The Dole Kung Fu Panda gift boxes proved to be immensely popular, while the candied haws made from Dole fruits added a nostalgic touch.
Dole Fresh Group and Changchun Eurasia Group reached a strategic cooperation, joining forces to expand Dole's reach in Northeast China
Established in 1992, Changchun Eurasia Group is a top-tier commercial enterprise in Jilin Province, operating a comprehensive ecosystem of department stores, supermarkets, shopping centers, and convenience stores. Brands under Eurasia Group, including Eurasia Business City and Eurasia Mall, are widely recognized for their quality and reputation in the region.
Mr. Xue Lijun, Deputy General Manager of Eurasia Commercial Chain and General Manager of Eurasia New Life Shopping Plaza.
Dole, a brand originating in 1851, boasts a sales network spanning over 90 countries and owns farms in numerous regions worldwide. Since entering mainland China in 1998, the company has developed modern processing and distribution centers in 11 cities.
Mr. Jin Daming, Sales Director of Dole Northeast China, expressed his enthusiasm for introducing Dole's star products to the region.
In 2024, Dole and Changchun Eurasia Group entered into a strategic partnership, supplying nearly 50 premium fruits and vegetables from around the globe to hundreds of stores across Jilin Province. Among these offerings are Dole's signature products, such as bananas, pineapples, blueberries, corn, and coconuts, which have quickly gained local popularity. This collaboration not only strengthens the brand influence of both companies but also provides local consumers with diverse, nutritious options to meet their evolving needs for high-quality produce.
The collaboration with Universal's Kung Fu Panda sparks enthusiasm for gifting during the Spring Festival
The Spring Festival is a peak season for gifting and consumption in China, with fruit gift boxes a popular choice for celebrations. For the 2025 Spring Festival, Dole teamed up with Universal's Kung Fu Panda, to launch co-branded fruit gift boxes. This collaboration follows Dole's successful partnerships with other internationally renowned IPs, such as Minions and Smurfs.
By incorporating the cultural resonance of Kung Fu Panda Dole's gift boxes celebrate the spirit of Chinese martial arts and heritage. Dole caters to local market demand and selects seasonal high-quality fruits. Featuring the beloved characters Po and Mei Mei, four gift boxes are launched: 'Pear'-fection Selection - Qiuxiang Pears, 'Kiwi'-tiful Treasure - Ready-to-Eat Kiwifruits, 'Orange'-ful Blessings – Kumquats, and 'Berry' Best Wishes – Blueberries.
The Dole Kung Fu Panda gift boxes and seasonal fruits have sparked a buying frenzy at the Shenyang Bajiazi Fruit Wholesale Market, Northeast China's largest fruit wholesale hub. Customers have placed significant orders, with daily sales of the gift boxes alone reaching an average of 4,000 units, signaling strong consumer demand.
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