How can produce marketers discover the best ways to communicate the appeal of fruits and vegetables to boost sales and grow consumption? At the Consumer Connection Conference, produce marketers will network and learn from dozens who influence consumers' purchasing decisions every day. Hosted by The Foundation for Fresh Produce, the Consumer Connection Conference will be held April 28-30, 2025 in Dallas, TX.
"This conference provides an opportunity for produce marketers to learn, share, and collaborate on ways to foster deeper connections with consumers in an ever-evolving marketplace," said CarrieAnn Arias, president and CEO, Pear Bureau Northwest and director, foundation for Fresh Produce. "This event is essential for anyone passionate about driving consumer demand to increase fruit and vegetable consumption."
Attendees will hear from experts in consumer behavior, gain insights into trends shaping food choices, and network with influencers across retail, foodservice, nutrition, and lifestyle media. The conference's speakers and sessions are focused on the consumer – what they think, how they feel, and how to reach them in a meaningful way that drives true behavior change.
Attendees will hear from experts in consumer behavior, gain insights into trends shaping food choices, and network with influencers across retail, foodservice, nutrition, and lifestyle media.
The education lineup is headlined by the session: "Unlocking Consumer Trends: Shaping the Future of Produce Demand." Partnering with Russell Research, IFPA will unveil key insights into health and wellness priorities, shifting demographics, and their impact on consumer choices. Attendees will gain practical strategies to align with these trends and position their businesses for success in 2025 and beyond.
Attendees will enjoy several networking opportunities including an Opening Reception, networking breakfasts and lunches, and Have a Plant® Social Soiree – the main culinary experience where produce-centric cuisine takes center stage, creating inspiration for everyone to take back to consumers both in real-time, outside of the conference walls on social media and beyond.
"With a variety of engaging and informative education sessions presented by industry leaders and opportunities to collaborate with key communicators, attendees will leave with actionable strategies to connect with today's health-conscious consumer," said Katie Calligaro, director, marketing & communications, The Foundation for Fresh Produce.
Registration for The Consumer Connection Conference is open. Seats are limited, so those interested in a deeper understanding of consumer outreach should register soon.
For more information:
Ashley Sempowski
International Fresh Produce Association
ASempowski@freshproduce.com
https://www.freshproduce.com/