With initial projections of 1,463,000 tons at Prognosfruit last August, the French apple production estimate was revised to 1,420,000 tons in November before settling at 1,430,000 tons in December. Vincent Guérin, Head of Economic Affairs at the Association Nationale Pommes Poires (ANPP), reflects on the campaign's progress after the first half of the season.
ANPP
"A promising January recovery"
While last year's apple season began strongly, partly due to the absence of carry-over stocks from the northern hemisphere, this year's start was comparatively slower. "The beginning of the season lacked the same dynamism as last year, up to and including November," explains Guérin. However, December proved to be an exception, with destocking reaching high levels and market activity remaining robust.
This heightened activity in December was supported by favorable winter weather and the "very satisfactory" quality of apples this year. Additionally, factors such as a citrus fruit shortage, higher citrus prices, and a drop in exotic fruit consumption during the holiday season may have boosted apple sales. Looking ahead, January has brought its usual market restart, with sales picking up momentum. "The upturn in January appears to be satisfactory, with sales flows gaining pace," Guérin confirms.
Steady valuation over the first four months
By the end of December, the first four months of the season had achieved a valuation similar to last year. "At the end of December, we were at the same starting price level as the previous season," notes Guérin. As of January 1st, when they were last measured, stock levels were slightly below last year's levels but remained slightly above the three-year average. This comparison is notable given that the past three years experienced production deficits.
"A perfectly normal year"
As the season progresses, Guérin remains optimistic about the 2024/2025 campaign. "This is a perfectly normal year! While we can never predict the future with certainty, there's no reason for concern about the remainder of the season; all indicators are green," he reassures. European production trends also provide a positive outlook. "The supply of two-tone apple varieties may be lower in the third part of the season (spring), which bodes well for a buoyant market," adds Guérin, particularly given the current low levels of European stocks.
For more information:
Vincent Guérin
ANPP
v.guerin@pommespoires.fr