"What I had already seen in most sub-Saharan African countries is confirmed in Tanzania: fruit in supermarkets is much more expensive than in Europe," reports Renzo Piraccini, President of Macfrut, who is currently on a mission in Tanzania.
"I saw white and red seedless South African grapes sold at €5.3/kg and local potatoes sold at €2/kg. This is because local production does not meet the health and quality standards of modern distribution, which is often forced to resort to imports (mainly from South Africa)."
In general, there is not much European fruit in sub-Saharan Africa because it is mainly imported from South Africa (apples, pears, grapes). This is due to the better logistics, and also to the fact that several South African chains have sales outlets in many Sub-Saharan African countries."
"The only European product I have seen here in Tanzania is green kiwi fruit, which comes from Greece. I have seen apples or pears on other occasions but with a fairly small commercial window. Moreover, most of the chains do not make centralized purchases and resort to local importers."
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