In Bloom, Texas International Produce Association (TIPA)'s Women in Produce, announced the winners of its first annual awards program, set to honor outstanding women who have made significant contributions to the produce industry. The awards will be presented at the inaugural ceremony, In Bloom: TIPA Women Honoring Their Own, on February 27 at The Radisson in McAllen, TX.
The winners are:
Legacy Award: Pamela Mitchell, Founder, Mr. Lucky
A Vietnam Veteran, Mitchell helped transform the landscape of Mexican fresh vegetables in the U.S. market. Starting as a line packer for Pillsbury's fresh vegetable line, Mitchell's eye for quality led to her promotion to QC inspector for fresh asparagus. She later brought Mr. Lucky to the U.S., growing it into one of the most recognizable Mexican brands. For over 40 years, she has educated U.S. and Canadian retailers on the benefits and quality of Mexican-grown produce.
L-R: Pamela Mitchell, Mary Velasquez
Lifetime Achievement Award: Mary Velasquez, general manager, Coast Tropical
With over 30 years of dedicated service in the produce industry, Velasquez has inspired countless women to pursue excellence and amplify their voices. She made history as the first Hispanic woman on the TIPA Board of Directors, served as Chairwoman of the BIMP Committee, and continues her influence as a member of the National Mango Board.
Rising Star Award: Kristen Davis, food safety manager, Tex-Mex Sales
A third-generation farmer from South Texas and an alumna of Texas A&M University, Davis is making waves as a fresh voice in a new generation of produce. She currently serves as the vice president of the South Texas Onion Committee, Chairwoman of Y-TIPA, and is an active member of the TIPA Board.
L-R: Kristen Davis, Michelle Cortez
"These incredible women embody the spirit of leadership, perseverance, and innovation that drives our industry forward," said In Bloom Chair Michelle Cortez. "We are thrilled to celebrate their achievements and highlight the positive impact they've made in the produce community."
The awards will be presented on February 27, 2025, 11:30 a.m. – 1:00 p.m., The Radisson
2721 S. 10th St., McAllen, TX 78503.
All are encouraged to attend this exciting inaugural event. RSVP here, as space is limited. Following the awards ceremony, attendees will have the opportunity to network and celebrate women in produce.
"This event is not only about honoring achievements but also about fostering community and inspiring the next generation of women leaders in produce," added Cortez. "We look forward to coming together and celebrating the contributions of these trailblazers."
For more information:
Michelle Cortez
In Bloom
shelly@babia.com.mx
April Flowers
In Bloom
aprilf@lonestarcitrus.com
https://texipa.org/in-bloom-tipa-women-in-produce/