Brazil's lime and mango market faces constant challenges, driven by fluctuations in demand, logistics, competition between producing countries, and rigorous phytosanitary requirements.
"Our approach is to meet the demands of the European market. We adapt to the needs of each client to ensure that our products arrive with the required standards. The company has been operating since 2015, producing and marketing a significant volume of fruits throughout the year," stated Weslley Parra, Forever5's sales representative.
"Our main market is in Europe, where we concentrate our exports. The United States is a challenge. Forever5 markets lime, mango, and ginger. But we can only export ginger to the US. Brazilian lime faces trade barriers that prevent its entry to the US and mango must undergo a hydrothermal treatment to be shipped there. This process requires having a specific structure within the packaging plant, which we don't have yet, but we are working on it," he added.
Since September of last year, Brazil's lime has faced quality issues due to the severe drought that was followed by a large volume of rainfall in a short period. This impacted production and was reflected in the following months, resulting in high prices in Brazil, lower quality, and a cooler market, especially during the European winter, except for a peak in demand in the weeks leading up to the end of the year.
In addition, logistical problems, mainly in the UK ports, have made it difficult for the fruit to arrive within proper transit time, Weslley stressed. "Delays and omissions at the ports directly affect quality, causing the fruit to reach the market all at once, suddenly increasing supply and putting pressure on prices," he said.
According to Weslley, Brazil had a good mango season last year, especially in the first half of the year, benefiting from the low supply from Peru, which had a drop in production. This allowed Brazil to gain part of that market and increase its shipments. The volumes were maintained until the beginning of December, when the 2024 Peruvian harvest reached the market, naturally reducing the space for Brazilian fruit. "Now that the Peruvian harvest is ending, there is a window of opportunity before the arrival of the Ivory Coast mangoes. We must take advantage of this period to maintain our competitiveness," he said.
Forever5 is investing in constructing a new plant dedicated to mango to strengthen its structure and expand its processes. "This new facility will allow us to increase our production capacity, invest in opening new markets, obtain new certifications, and comply with even higher quality standards," he said.
The fruit market demands resilience to face climate, regulatory, and logistical challenges. To this end, Forever5 is constantly looking to improve its processes and strengthen its partnerships.
For more information:
Weslley Parra
Forever5
Brazil
Tel: +55 17 3546 3233 / +55 17 99753 2543
Email: weslley@forever5.com.br
www.forever5.com