In Kyrgyzstan, the agricultural sector faces numerous challenges, such as limited access to new markets, lack of transparent trading mechanisms, and weak logistics. In response to these challenges, the startup Fa Fi has developed a platform to simplify wholesale trade in agricultural products, including vegetables, and fruits.
Fa Fi is a B2B platform designed to bring together producers, suppliers, exporters, and buyers into a unified ecosystem. The platform uses modern cloud technologies and an open-source approach, allowing it to be tailored to the needs of various market participants.
"We are creating a digital infrastructure for the agricultural market where participants can safely trade, exchange electronic documents, and access financial tools," says Fa Fi founder, Erjan Turdubekov. Unlike existing marketplaces focused on retail trade, Fa Fi specializes in wholesale transactions, providing a convenient auction mechanism.
The auction system on the platform allows suppliers and buyers to compete for the best price, helping determine the fair market value of goods. In addition, Fa Fi collaborates with banks to integrate financial tools such as payments and credit directly into the platform.
Special attention is given to logistics and product certification. The platform integrates with transport companies and certification authorities, streamlining delivery processes and simplifying the acquisition of export-related documents.
According to Turdubekov, Fa Fi helps farm businesses optimize their processes and access new markets. "Digitalizing the agricultural sector is the key to its modernization. We envision a future where technology ensures transparency in supply chains and enhances farmers' competitiveness," he notes.
With expansion plans for the CIS markets and, eventually, Europe and Africa, Fa Fi is set to become an important tool for the development of Kyrgyzstan's agricultural sector.
Source: economist.kg