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Agrisicilia

"In a competitive market, we stand out thanks to our wide product range"

"The flagship products that characterise our brand are the PGI Sicilian blood orange, PGI lemon of Syracuse, bitter orange, and refined citrus mix marmalade options, available in the 360-gram format," explains Sofia Mammana (photo), the young administrator of Agrisicilia, a family-run company founded some thirty years ago by her father Salvatore.

"Although we operate on an industrial scale, we are the only company in the sector to carry out the peeling process by hand, which guarantees a careful qualitative selection of the raw material. These processes, which are still artisanal in nature, are reflected in the consistency of our products, which are particularly full-bodied because they are processed fresh and therefore do not use industrial semi-finished products."

The company is based in Belpasso (CT) and processes a wide variety of fruits destined for both the domestic and international markets, within modern infrastructure and facilities. The brand - which revolves around the values of fairness and respect - has evolved in recent years with a modern vision in which each person is considered a fundamental resource for the company's future. The significant change started with the arrival of Sofia Mammana, the daughter of founder Salvatore Mammana, who joined the company at just 21 years of age. Thanks to her young and avant-garde leadership, Sofia has been able to revolutionise the company's perspective, in line with an increasingly digital and hyper-connected market.

From the more traditional marmalade made with PGI Sicilian Red Oranges, PGI Syracuse Lemons, PGI Late Tangerines from Ciaculli, organic Bergamot oranges, and Sicilian Bitter Oranges, to strawberry and white fig jams, each jar is the result of a winning mix of high-quality raw materials and scrupulous work. Agrisicilia also stands out for its products with no added sugar, which are increasingly in demand.

When it comes to innovation, there is the +Protein line with no added sugar and enriched with animal protein, perfect for muscle recovery after physical activity or ideal for a healthy snack during the day.

From the richness of dried fruits come the pistachio, hazelnut, and almond spreadable creams. The iconic Pistachio and Cocoa PistiChoc® Spreadable Cream, CoffeeDream®, and the Spread with PGI chocolate from Modica are very popular thanks to their velvety texture that satisfies the most demanding palates, offering a surprising sensory journey.

"Sales channels include big retail chains and online sales. We are present on the domestic market and abroad with a turnover of around 55% in the following countries: Poland, Germany, the United States, the Czech Republic, Slovenia, Belgium, Canada, Australia, Sweden, Switzerland, France, Bulgaria, Latvia, Austria, South Korea, Ireland, Finland, Russia, Croatia, Japan, Slovakia, Denmark, Serbia, the United Kingdom, Hungary and Estonia."

The breadth of the market also means that there are more challenges to be met to satisfy an already large customer base with many needs. Sofia is well aware that, in order to keep growing, a company must know how to listen to common sentiments.

Production management also becomes a priority with a view to market growth, where competition from historic brands is fierce, but not invincible. Agrisicilia's solution is "managing to keep the quality of the products high, which means keeping the percentage of fruit in each jar high without affecting customer affordability, especially in a period such as this one, characterised by a certain drop in consumption due to an inflation that is eroding the purchasing power of families."

For more information:
Agrisicilia Srl
S.P. 14 N° 20
95032 Belpasso (CT) - Italy
Tel.: +39 095 5874907
Mobile: +39 329 7399976
agrisiciliasrl@gmail.com
www.agrisicilia.eu