The final of the 3rd Générations Primeurs competition was held on March 24th, bringing together pairs of young starters and experienced greengrocers. The competition, organized by the Saveurs Commerce federation, took place at the Groisy Campus (Haute-Savoie), a work-linked training center in the food, catering, pharmaceutical, and floristry sectors.
© Saveurs Commerce
5 hours of competition
A total of 7 teams competed, each pair forming an intergenerational duo, with a "young shoot" under the age of 30 with less than 5 years of experience and an "experienced" partner over the age of 30 with more than 10 years of experience. The 14 finalists had a total of 5 hours to present their artisanal vision of the fruit and vegetable offer, focusing on the values that define an artisan: authenticity, sharing, and tradition. The 5 hours were divided into 2 parts: the practical "presentation of a commercial universe" (4h30) and the oral presentation (30 min).
© Saveurs Commerce 
© Saveurs Commerce
The finalists had the morning to peel, cut, slice, mix, press, cook, and season a variety of fruit and vegetables as specified by the organizers. Each pair had also brought their own selection of 5 fruits and vegetables, allowing them to add a more personal touch to their recipes.
© Saveurs Commerce The Jury was made up of greengrocers, chefs, butchers, producers, journalists, and suppliers
© Saveurs Commerce
3 pairs were rewarded for their expertise
After deliberation by the Jury chaired by Catherine and Jean-Luc Botti, Meilleurs Ouvriers de France, 3 pairs were rewarded for their expertise and the passion they were able to convey through their creations. The 1st prize went to Axelle and Sonia Boudon, Le petit Marché d'Ornano in Bordeaux (33). The 2nd prize went to Alexandre Bachelet and Natalia Benoist, Esprit Primeur in Biscarosse (40). And finally, Anais and Florence Coutaz-Repland, Chez Florence sur marchés in Parves and Nattages (01), were awarded the 3rd prize.
© Saveurs Commerce 
© Saveurs Commerce
Raising the profile of the greengrocer trade
Through this competition, the Saveurs Commerce federation hopes to offer an additional window of visibility to the profession, highlighting not only its expertise but also its creative and innovative spirit. After all, the greengrocer trade is still the only food trade not included in the list of craft trades. Since 2021, the federation has been involved in this recognition process. "Hosting the Générations Primeurs competition at the Campus is a way of raising the profile of training, both for the profession of greengrocer and for centers like ours," explains Arnaud Gobled, president of the Groisy Campus. In the future, the greengrocer profession will be essential to gastronomy, and we really need to promote it. It is a real craft skill, a real knowledge of products, and one that the Campus can pass on to all our food professions with the greengrocer CAP training program."
The 2026 edition of the Générations Primeurs competition will be held in Toulouse at the SMAHRT trade fair.
© Saveurs Commerce 
© Saveurs Commerce 
© Saveurs Commerce Sonia and Axelle Boudon, Le Petit Marché d'Ornano in Bordeaux (33)
© Saveurs Commerce Kassandra Heintzman, Le Primeur de Cormeilles and Maxim Jitaru, Le Primeur de Groslay, Val d'Oise
© Saveurs Commerce Mailys Demichy and Angélique Bernard, Les Magasins de la passion, Bernay (27)
© Saveurs Commerce Diego Marmet and Aurélie Decordier, Au rythme des saisons, Boulogne-Billancourt (92)
© Saveurs Commerce Mathilde Petrone and Caroline Trocellier, Maison Ciboulette, Avignon (84)
© Saveurs Commerce Natalia Benoist and Alexandre Bachelet, Esprit Primeur, Biscarosse (40)
© Saveurs Commerce Anaïs et Florence Coutaz-Repland, Florence fruits et légumes in Parves-et-Nattages (01)
© Saveurs Commerce 
© Saveurs Commerce
For more information:
Saveurs Commerce
mariedaniel@saveurs-commerce.fr
www.saveurs-commerce.fr