Snackables carrots were introduced to the market in 2018 and have seen strong year-on-year growth since then.
"Our customers love the crunch and the sweet carrot flavour. We are finding more and more consumers are looking for healthy, tasty, easy snacking options," said Ben Meadows, Category Manager at Harvest Moon.
"We grow in the cool climate of Tasmania through our hot Australian summer then we move production north during the winter to Southern Queensland and Narrandera New South Wales. This gives a 52 weeks of the year supply, which is very important to our customers, particularly to families that now see Snackables as a regular part of the healthy school lunchbox."
© Harvest Moon
The variety of carrot used for the Snackables is naturally short and fully matured when harvested. This means Snackables carrots have fully developed their flavour and all their healthy vitamins and minerals when it is harvested.
Snackables carrots have been available in Australia, Singapore, Malaysia, and Borneo for some time and are now gaining popularity in more countries.
"We are now exporting to Japan, Hong Kong, Fiji, and the United Arab Emirates, and we are looking at other countries around the world where we can partner with like-minded growers using our knowledge and experience to redefine how carrots are consumed all over the world."
© Harvest Moon
As well as the Snackables carrot, Harvest Moon has also been trialling the Snackables radish, which, according to Ben, has been a great success.
"Retailers have provided really positive feedback, and we are now in the process of increasing production on the farm to meet the increasing demand. Snackables radishes have been trialed in all our export markets with good interest. Our focus now is to scale up our production to fully commercialise Snackables radish."
The varieties used for the Snackable radish are ones that provide that traditional crisp texture expected of a radish while providing a milder flavour. These are also great for salads and amazing when roasted.
"We see many more opportunities to include other vegetables in our Snackables range to deliver healthy convenient vegetable snacking options to our customers...watch this space!"
For more information:
Ben Meadows
Harvest Moon
Tel: +61 3 6428 2505
bmeadows@harvestmoon.com.au
harvestmoon.com.au