In Northland, New Zealand, blueberry production has surged to nearly 300 tons, marking a 60% increase from the previous year's 180 tons. This growth is part of a broader national trend in the blueberry sector, poised for further expansion.
Patrick Malley, director at Maungatapere Packing Limited, highlighted that Northland, while not a primary blueberry region, is focusing on early-season demand from New Zealand consumers. Approximately 90% of Northland's summer crop is exported to Australia. Malley estimates Northland's contribution to the national crop at about 10%, with Blueberries NZ chair Kelvin Bezuidenhout estimating the total national yield at around 4000 tons.
Malley attributes this year's outcome to favorable growing conditions and the success of low-chill cultivars suited to Northland's climate. After challenging years with unfavorable weather, growers are experiencing relief. The packhouse, operational since 2021, supports regional industry growth, though Malley refrains from discussing new developments.
Market opportunities are expanding, with South Korea and Southeast Asia recognizing the fruit's health benefits. Malley notes, "There's been a lot of investment in water storage projects recently, and we've been really lucky to get government support through the Provincial Growth Fund." These projects are crucial for utilizing the region's soil effectively.
New Zealand hosts about 100 commercial blueberry growers, primarily in Waikato and Hawke's Bay, with some in Northland, Wellington, and Nelson. Bezuidenhout notes that warm, dry conditions led to an early harvest, maintaining steady volume and pricing. The opening of the Korean market and increased plantings suggest continued volume growth.
Source: NZ Herald