Anecoop has joined the new Producto Cooperativo nationwide brand promoted by the Spanish Agri-Food Cooperatives. The aim of this initiative is for consumers to visualize and recognize the products of cooperatives, highlighting the differential principles defended by this business model and its contribution to social sustainability. The official presentation of the Producto Cooperativo brand took place at the end of March during the five-yearly congress that the Agri-food Cooperatives held in Palma de Mallorca.
Bouquet, Cultivamos Futuro, and Ysi? de Bouquet are some of the Anecoop brands that will have this quality seal, which will give greater visibility to local cooperative products from the Spanish countryside, made by companies that promote a fair and equitable economic model, committed to rural development and the thousands of farmers they represent.
The project aims to position itself as a benchmark in the agri-food sector to defend national agriculture and life in rural areas and promote the countryside's authentic taste.
© Anecoop
Participating in this initiative requires adherence to demanding management standards that ensure quality, traceability, and maximum food safety. To be recognized by consumers, this new brand's distinctive image has been incorporated into the packaging and labels of the associated cooperatives' products.
"Joining this initiative in the International Year of Cooperatives is a way to continue working together to enhance the visibility of our products and differentiate them with the support of this seal that promotes sustainable and local consumption. Cooperatives represent much more than just a business model. We embody a means of building community and responding to a society that increasingly demands quality products created under a set of standards, which align perfectly with the values of cooperatives," stated Alejandro Monzón, president of Anecoop.
For more information:
Anecoop
www.anecoop.com