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Golden passion fruit launched in China

As a lifestyle brand that spans various categories, Shancheng Shidai is constantly adding to its product range. Following the launch of crisp plums from the Wu Mountain marketed under the new commercial brand “Wu Xiao Cui”, it has recently launched a new product, golden passion fruit, and started a new round of sales activities.

The golden passion fruit selected by the brand is produced in Zhangzhou, Fujian Province, which has a typical subtropical monsoon climate. The area has no pollution, with large temperature differences between day and night, moderate rainfall, and other favorable conditions for growth. There are also good growing centers owned by the brand in this area. These factors have contributed to the unique taste and rich aroma of this passion fruit. For freshly marketed fruit, you can smell its aroma before tasting it.

Golden Passion Fruit

Compared with traditional passion fruit, the golden variety has golden, smooth skin and full fruit. It has a unique scent of guava, 5 times that of the traditional passion fruit. The fruit contains 45% juice with brix level as high as 19.8 degrees. The skin is also thinner and sweeter.

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Source: Shancheng Shidai

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