Sharing the dividends of economic development and boosting the China-Singapore fruit trade. On April 10, the cargo ship STAR SPIRIT loaded with the new season Zespri kiwifruit from New Zealand departed from Tauranga Port, New Zealand, and docked at Damaiyu Port, Taizhou, Zhejiang.
Joy Wing Mau Fruit Technology Group and Zespri China have joined forces to start the new fruit season in 2022. After a close cooperation between the two parties for 20 years, China has become the main export market for Zespri New Zealand kiwifruit, setting a model for cross-border economic and trade cooperation in the fruit industry.
In 2022, the first ship of Zespri New Zealand Kiwis successfully docked
The first shipment of Zespri New Zealand kiwifruit this year amounted to 6,000 tons. In addition to the Vitamin C-rich golden fruit, well-known to Chinese consumers, the red kiwi Zespri RubyRed was also commercially mass-produced for the first time this season for the Chinese market.
Zespri RubyRed
Over the past two decades, Joy Wing Mau and Zespri China have established a friendly strategic partnership of mutual trust and mutual benefit with win-win results, becoming the largest single customer of Zespri Kiwifruit in the world. In November 2021, Joy Wing Mau signed a contract with Zespri China to become a strategic partner for the next five years to jointly promote the in-depth development of the Zespri ecosystem against the background of normalized pandemic prevention and controls.
With the arrival of the new Zespri fruit season in 2022, Joy Wing Mau will concentrate resources to provide Zespri China with more professional and efficient services. The world's most advanced small packaging processing and the subcontracting system can meet the personalized and refined customer needs of different channels; the leading omnichannel sales network helps the new season of Zespri New Zealand kiwifruit to cover online and offline channels in the Chinese market, satisfying the needs of consumers for high-quality and convenient purchasing of fresh fruits under the normalization of the pandemic so that consumers can enjoy a healthy and fruitful life.
China is a vital overseas market for New Zealand agricultural products such as kiwifruit. In 2022, which coincides with the 50th anniversary of the establishment of diplomatic relations between China and New Zealand, the Regional Comprehensive Economic Partnership (RCEP) has been implemented, and the China-Singapore Free Trade Agreement Upgrade Protocol has officially entered into force, providing double benefits for Zespri’s market expansion in China.
As a strategic partner of Zespri China for 20 years, Golden Wing Mau will fully promote the rapid development of Zespri in the Chinese market. The Joy Wing Mau Binhai Building project under construction will build Asia's first fully automatic professional three-dimensional intelligent cold storage for fruits and vegetables. With more advanced fruit supply chain services, it will add strong impetus to the expansion of Zespri kiwifruit in the Chinese market, and write a new chapter in the fruit trade for China-Singapore economic and trade-friendly cooperation.
