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Large scale Thai collaboration should boost domestic fruit sales

The Internal Trade Department under the Commerce Ministry of Thailand has teamed up with hypermarkets, supermarkets and department stores to proactively manage the distribution of seasonal fruits. The aim is to reach a target of 100,000 tons this year. Most recently, they distributed 54,000 tons of fruits worth 2.2 billion baht via Makro cash and carry stores and Lotus's hypermarkets.

In a move to prepare for the upcoming annual fruit season, Wattanasak Sur-iam, director-general of the Internal Trade Department, said yesterday the output to be released to the market from this year's harvest was estimated to reach no less than 6.78 million tons, an increase of 3% from 2022.

The Department has collaborated with hypermarkets and supermarkets such as Lotus's, Makro, Gourmet Market and Thai Watsadu, which have provided space to distribute fruits to consumers during the upcoming season. The production of various fruits is forecast to increase, including durians (by 18%), mangosteens (by 32%), longans (by 1%) and rambutans (by 7%).  The production of lychees and mangoes is expected to decrease by 9% and 4%, respectively, due to unfavorable weather conditions.

Source: bangkokpost.com

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