Prices of Sonya apples remain the same as last year. The current sales volume and prices are stable.
Yumsun Fruit is the exclusive agent of Sonya Apple in mainland China. Mr. Don Lu, the head of the company for the wholesale market, has been paying attention to the volume and market performance of Sonya apples for a long time. He shared relevant information and the promotion strategy of Yumsun Fruit.
"This year, the Sonya fruit trees have entered a high-yield period, and the output has increased. Last year, the performance in the Chinese market was satisfactory, so the shipment volume has increased this year. The taste and size of the apples remain stable."
According to Don, the hurricane in New Zealand at the beginning of the year affected several apple plantations, resulting in a decline in overall production and consequently a reduction in shipments to China. Because the Sonya orchard is not in the area affected by the hurricane, the output and quality are not affected. Since the launch, the products have continued to arrive, and the price has remained stable.
The sales channels of Yumsun Fruit include wholesale markets, supermarkets, and e-commerce. Don introduced a series of promotion measures: "In the wholesale market, we made Sonya Apple billboards for display and held give-away activities. In supermarkets, we do shelf displays and hire promoters and we also operate the Sonya Official WeChat Account for online promotion."
"Thanks to the company's expansion in wholesale market areas and supermarket channels, this season Sonya will be sold in a wider range: we put more Sonya apples in wholesale markets in Guangzhou, Shenzhen, Beijing, and Shanghai. For cooperative supermarkets such as Sam’s Department Store, Hema, Ole’, and AEON, we supply nationwide. Yumsun has cold storage or distribution warehouses in many places."
"I think the key point of operation is to pay attention to quality changes and control inventory so that apples can be sold at a stable price within a reasonable period of time that can also guarantee quality. Therefore, we need to pay attention to changes in apple sales and quality, and balance inventory and arrival volumes, to avoid excessive price fluctuations. If the sales are found to be poor within a certain period of time, it is necessary to immediately find out the reason and strengthen promotion. The advantage of the sole agent is that it can fully and truly grasp the sales and inventory of the wholesale end and the channel end, so as to make a judgment. At present, Sonya’s sales and market conditions are within the controllable range, and the market feedback is satisfactory. The sales volume has increased by 30% to 40% compared with the same period last year, and 30% of the overall volume of this production season has been sold. This year's Mid-Autumn Festival is late, and we have enough time for follow-up sales. "
In addition, Don also mentioned the current performance of the New Zealand apple market: "Taking gala apple as an example, the sales price in the same period last year was ￥250-￥260/box. But this year it will cost ￥300/box, an increase of 20%-30%. The hurricane reduced New Zealand's overall apple production by 30%, and the price rose. In addition, the price of domestic apples is also higher this year. These two factors make the market for imported apples better than last year and more stable. Although sales are sometimes slow, the overall situation is still satisfactory due to the small amount of arrivals and the market is stable without any sharp declines. "
It is reported that in addition to the #70 regular large box size, Sonya launched #15 and #18 single-layer gift boxes, which are very popular in the market.