On July 3, Joy Tree, a consumer brand that falls under the strategic umbrella of the Joy Wing Mau Group, joined hands with the National Geographic China, to release a captivating short documentary titled "Gifts."
This documentary delves into the human story behind the origin of Shine Muscat grapes from Joy Tree, while simultaneously promoting the fruit's traceability plan.
Joy Tree is committed to bringing high-quality fruits cultivated with love into every family. The "Gifts" short film takes a deep dive into the unique aspects of the Joy Tree brand. By tracing the origins of the Shine Muscat green grapes from Joy Tree, the film elucidates how the impeccable quality and suitability of the fruit's origin immensely benefit its growth.
Screenshot of the humanistic short film "Gifts"
The opening scene of "Gifts" aptly introduces the theme that "each fruit embodies a geographical essence, narrating the splendor of its homeland through a distinct flavor."
This establishes the film's core message—to showcase the love of phenology through the inherent gifts of nature. The film highlights the specific conditions preferred by Shine Muscat green grapes from Joy Tree, such as the average sunshine of 2,719 hours, the natural greenhouse effect, and the characteristic dry and hot valley climate of the Jinsha River in Dali Binchuan.
Furthermore, it emphasizes that the sweetness and juiciness of these grapes, with a brix of 20+ and a fresh, crisp taste, are the fruit's way of reciprocating the love it receives from Joy Tree's nurturing environment.
Shine Muscat grapes from Joy Tree grow and thrive in an environment chosen by nature
The film highlights that the love exhibited by Shine Muscat is not arbitrary but intentional. The experts showcased in "Gifts" embark on an extensive journey of hundreds of kilometers, traversing mountains and rivers at an altitude of 1,400 meters, in search of the perfect location that resonates with Shine Muscat grapes from Joy Tree.
Joy Tree, as a pioneer fruit brand collaborating with the National Geographic Chinese Network, actively leverages its expertise in connecting with global high-quality fruit resources. By capitalizing on the international media platform provided by National Geographic Chinese Network, Joy Tree traces the origins of its top-tier Shine Muscat grapes and presents a short humanistic documentary titled "Gifts."
This endeavor not only deepens the brand's significance but also familiarizes a broader audience with Shine Muscat grapes from Joy Tree. The documentary portrays the profound love underlying the growth of green grapes, thereby showcasing the unique humanistic charm possessed by Chinese fruit brands on the global stage.
Source: Joy Wing Mau