In a bid to boost their market share in China, Pakistani mango exporters have unveiled plans to leverage innovative mango processing and treatment technologies. Pakistani mangoes are highly regarded for their unique taste, but their export volume has been low. “Mango export volume in Pakistan is only around 150,000 tons,” Jaffer Group of Companies Director Fahim Azam told Gwadar Pro in an interview.
In 2022, Pakistan exported a mere 23.95 tons of fresh or dried mangoes to China, a fraction of the total export volume. Azam pointed out that logistical issues and short shelf life have limited their growth potential in the Chinese market. “Because of this short shelf life, mangoes often don’t reach customers in perfect condition – their taste and texture can deteriorate,” he noted.
To tackle these challenges, two Pakistani firms have now introduced a new freezing technology that extends the shelf life of mangoes up to one year while preserving freshness. “The key benefit is that only the edible portion gets exported, reducing transportation costs and other expenses,” Azam added. He clarified that while there is a cost associated with this technology, the value addition more than compensates for it.
Source: tribune.com.pk