Asia plays a very important role in world date consumption. “The largest date consumers on the Asian continent are countries with a high Muslim population, where dates hold cultural and religious significance,” says Shayna Telesmanic with Bard Valley Date Growers. They are often consumed during religious occasions such as Ramadan, which is a crucial period for date consumption due to its spiritual significance. This cultural attachment has led to a consistent demand for dates in regions with a large Muslim population, contributing to their status as some of the largest date consumers in Asia. “Additionally, the upward trend of healthy snacking aligns well with the nutritional benefits of dates, making them a preferred choice among health-conscious consumers,” Telesmanic said.
As a result, the Asian market holds immense importance for North American date grower Bard Valley Natural Delights. “Its significance extends beyond borders, representing a dynamic landscape of culinary preferences and opportunities. The demand for high-quality, healthy, and versatile food options in Asia aligns perfectly with our Medjool dates,” commented Telesmanic. It’s a market where Bard Valley Natural Delights can truly showcase the natural sweetness and quality of its products. “The Asian market isn’t just an expansion endeavor; it’s a strategic move to meet consumer demand and build a lasting presence in a thriving region.”
Date products
What are Asian consumers looking for in a date? Their preference is broad and evolving. While traditional Medjool dates remain popular, there's a growing interest in exploring beyond the norm. “Mini Medjools are a convenient and healthy snack, while our new chili lime seasoned variations add an exciting twist of flavor. This openness to experimentation reflects the dynamic nature of Asian culinary preferences, and we're excited to cater to this evolving demand.”
New Chili Lime Seasoned Medjool Date Strips as well as Mini Medjools mixed with cacao and rolled in pecans.
Asia Fruit Logistica
Demand for dates from Asia is reflected in Bard Valley Natural Delights’ export numbers. “In recent years, we’ve witnessed remarkable export growth, indicating the Asian market’s increasing appreciation for our product. The Medjool’s natural appeal and our commitment to quality have resonated deeply with Asian consumers.” In their effort to better understand Asian consumers’ preferences for dates, Bard Valley Natural Delights will be exhibiting at the upcoming Asia Fruit Logistica (AFL) show in Hong Kong from September 6-8. “The chance to engage in direct interactions is invaluable, helping us understand customers’ evolving preferences and forge stronger connections. Additionally, the event serves as a gateway to expand our reach within the Asian market.”
Bard Valley Natural Delights’ dedicated representative, Shayna Telesmanic, will be at booth 3B01C to meet face-to-face with the company’s partners. “We’re excited to reconnect with our valued Asian partners. There's something truly special about face-to-face interactions that can't be replicated through other means. Secondly, we are looking forward to developing new business opportunities and introducing even more individuals to our exquisite Medjool dates. Our philosophy is far from one-size-fits-all; we’re dedicated to customizing our offerings to cater to the individual desires of each partner.”
Mini Medjool dates rolled in coconut and Chile Lime Seasoned Medjool Date Strips.
For more information:
Shayna Telesmanic
Bard Valley Natural Delights
[email protected]
www.naturaldelights.com