Garland S. Reiter, Jr. has been appointed to chief commercial officer, Driscoll’s of the Americas. In this executive position, Reiter will spearhead revenue growth by orchestrating the functions of sales strategy and execution, market expansion, customer development, marketing and business solutions. His diverse career in agriculture, combined with a forward-thinking approach, positions him as a leader who can drive success in this strategic role. This appointment underscores Driscoll’s commitment to its generational heritage and sets the stage for continued expansion as a global, family-owned berry brand.
Reiter has a deep understanding of the company's roots, having grown up surrounded by the rich agricultural traditions that have been passed down through generations. His journey within the broader Driscoll’s enterprise began as a grower in Baja, Mexico. In 2016, he took on an international leadership role, relocating to the Netherlands to lead product leadership and business planning for Driscoll’s of Europe, Middle East and Africa. Upon his return to the United States, he was promoted to vice president, Global Blueberry Leadership, where he spearheaded the Southern Hemisphere business unit.
Garland S. Reiter, Jr.
"We are thrilled to welcome Garland to Driscoll’s of the Americas. Garland’s connection to our company's heritage, coupled with his experience and contagious energy, will undoubtedly contribute to our success," said Soren Bjorn, chief executive officer. “Garland has demonstrated he is fully committed to our mission, vision and values throughout his career.”
Amidst the ever-evolving demands of the marketplace, Reiter’s role as CCO will enable him to scale the pivotal intersection of consumers and customers as key stakeholders in the company’s mission. Reiter will also further strengthen his knowledge and expertise across the entirety of the value chain, from the genetic deployment of proprietary varieties to its connection and impact to building a brand for the consumer.
For more information:
Neha Shanker
Driscoll’s
[email protected]
https://www.driscolls.com/