RPE LLC., a year-round supplier of russet, red and yellow potatoes, and baby potatoes, will be a first-time exhibitor April 23-25 at CPMA in Vancouver, British Columbia. A full portfolio solutions provider of commodity, specialty baby, and value-add potatoes, RPE is the exclusive sales representative, marketer, and distributor behind the Tasteful Selections and Farmer's Promise brands.
"We are enthusiastic about bringing retail solutions to Canada for the first time while featuring our brands," said RPE vice president of business development Drew Callaghan.
RPE is the exclusive sales representative, marketer, and distributor behind the Tasteful Selections and Farmer's Promise brands.
RPE has established diverse geographic grower partnerships that enable it to source, pack, and distribute conventional and organic Canada-grown commodity and specialty potatoes to Canadian retailers. Its portfolio includes numerous differentiation opportunities for regional and national Canadian retailers aspiring to grow their categories.
"By expanding our supply base and logistics capabilities into Canada, our customers have more flexibility and diversity of supplies," Callaghan said, adding that shorter distances in the supply chain help get potatoes and onions to the shelf.
Its differentiation, showcased at CPMA, includes:
- Tasteful Selections® 3-pound Mesh Pillow Pack baby potato line-up of Honey Gold® signature flavor, Ruby Sensation® red potatoes, and a Sunburst Blend® 2-color option
- A culinary product from Tasteful Selections: Potatoes Your Way, available in two broad-appeal flavors — Garlic Parsley and Zesty Italian Herb. Potatoes Your Way emphasizes meal prep convenience and eco-conscious sustainability
- A 52-week organic potatoes solution — for baby potatoes and A size — powered by expansive, certified partner grower acreage.
- Various conventional commodity potato offerings are available in bulk, in 3, 5, and 10-pound pack sizes. Russet, red, and yellow potatoes are available in all four size formats
Potatoes Your Way is available in two flavors — Garlic Parsley and Zesty Italian Herb.
Callaghan said RPE also may be a good fit for Canadian retailers who have been early adopters of sustainable supply chain sourcing solutions. Callaghan adds that RPE was a 2022 Green Power Leadership Award winner for market influence by persuading grower partners to embrace clean, renewable energy sources to grow, pack, and distribute fresh potatoes while participating in a Green-e® program that certifies renewable energy that meets the highest standards in North America.
RPE also emphasizes locally-grown stories of farmers who produce fresh produce in the Farmer's Promise and Tasteful Selections brands. "As a company, we are the industry-facing representatives of our farmers and their families," Callaghan said. "Our focus on local sourcing and telling our growers' story is important to today's consumer. We carry our farmer's family story forward to the industry with pride and support this value creation for our retailer partners."
CPMA attendees will find RPE representatives in booth #1617.
For more information:
Drew Callaghan
RPE, LLC
Tel: +1 (267) 566-5246
[email protected]
https://www.rpespud.com/