On April 21, JD Supermarket and Goodfarmer Group orchestrated a launch ceremony in Thailand, heralding the introduction of direct-source Goodfarmer durians and marking the initiation of fresh durian sales in the Chinese market. This strategic endeavor not only bolsters the cooperative alliance between the two entities but also solidifies their commitment to delivering fresh and premium-quality durians to Chinese consumers.
Following the ceremony, the JD team, accompanied by Goodfarmer representatives, embarked on a visit to the Thai durian orchards. Goodfarmer's selection of fresh Monthong durians hails from the Chanthaburi region in eastern Thailand, renowned for its pest-free environment, stringent standardization, and unwavering quality.
Each durian is sourced from mature trees aged over 15 years, thriving in expansive orchards nourished by time, boasting tall, straight stature and well-developed root systems conducive to optimal nutrient absorption and sunlight exposure. Consequently, these durians feature thinner shells, abundant pulp, diminutive cores, and an indulgently rich and sweet flavor profile.
In a bid to uphold consumer satisfaction, Goodfarmer has assembled a team of seasoned fruit selectors adept at discerning superior durians—those bearing a golden hue, plumpness, and a lusciously silky texture.
Backed by a robust supply chain infrastructure and adhering to elevated SOPs, Goodfarmer ensures excellence across all facets of durian production, from picking to transportation and storage, exemplifying their commitment to unparalleled quality and consumer experience.
Source: GoodfarmerFruits