To promote the third season of the popular series "Panchayat," Prime Video has taken an innovative advertising approach by printing the show's name and release date on bottle gourds in vegetable markets. The viral video showcasing this unique promotion caught the attention of the internet.
"Panchayat," featuring Jitendra Kumar and Neena Gupta, often uses bottle gourds as a comic element in the storyline, making them a symbolically relevant choice for the promotion. The show is set in a fictional village and revolves around the humorous challenges of an engineering graduate working as a panchayat secretary. The new season premieres on May 28, 2024.