California Giant Berry Farms is celebrating the summer season with a twist on snacking. This season, the company is partnering with the California Avocado Commission and the California Walnut Commission for separate consumer promotions to encourage the perfect summer snacking duos.
Consumers can look forward to fun social media campaigns featuring giveaways throughout June. These partnerships highlight the versatility and complementary nature of California Giant berries, California avocados, and California walnuts.
"We're excited to partner with the California Avocado Commission and California Walnut Commission to create fun and interactive campaigns that go beyond traditional advertising," said Kyla Oberman, director of marketing at California Giant Berry Farms. "By engaging consumers on social media and offering exciting giveaways, we're aiming to generate craveability and inspire purchase intent by encouraging consumers to explore the delicious possibilities of our products. We believe this collaborative effort will not only boost consumption of all three ingredients but also create a summer snacking movement that celebrates healthy eating and fresh flavors."
These partnerships highlight the versatility and complementary nature of California Giant berries, California avocados, and California walnuts.
The social media campaigns will feature eye-catching visuals and summertime prize packs for the lucky winners and aim to showcase the versatility of these products. Consumers will have the chance to win prizes by participating in the giveaways on the California Giant Berry Farms Instagram.
"Our social media promotions are a strategic tool to drive excitement and encourage consumption during peak season. By offering compelling incentives and new, exciting snack combinations, we're making it easier for customers to enjoy the bounty of the season," added Oberman.
The "Summer Snacking Duos" sweepstakes will begin with the California Avocado Commission partnership, running from June 13 - June 19, 2024. Winners will receive a prize pack filled with summer essentials, including a California Avocado Commission beach towel, a tray of California avocados, a tote bag, an avocado cutter, and stickers. Along with a California Giant Berry Farms branded Yeti tumbler, branded canvas tote, and free berries. To enter, consumers need to follow both California Giant Berry Farms and California Avocados on social media and comment on the sweepstakes post with their favorite summer plans or activities.
The next sweepstake will feature the California Walnut Commission partnership, running from June 20 - June 23, 2024. Winners will receive a month's worth of California walnuts, a reusable bag, and a branded dishtowel, coupled with a California Giant Berry Farms branded Yeti tumbler, branded canvas tote, and free berries. To enter, consumers simply need to follow both California Giant Berry Farms and California Walnut Commission on social media.
For more information:
Kyla Oberman
California Giant Berry Farms
Tel: (+1) 831.786.7458
[email protected]
www.calgiant.com