Heemskerk fresh & easy and Fruity Pack will be working together from 1 July 2024. They will join forces by both doing what they are good at. "This allows both companies to offer their customers a complete and innovative range tailored to the needs of both customers and consumers. This focus and cooperation will also make the chain even more sustainable and efficient," the companies announced in a statement
Promoting synergy
The cooperation means an integrated approach to product range, logistics and quality. Both companies will remain independent entities, jointly exploiting opportunities to offer tailor-made solutions as experts in convenience fruit and vegetables. Heemskerk supplies food retailers, food service and industry with fresh convenience. Its range of processed vegetables, salad, fresh produce packages and meal salads are freshly prepared in Rijnsburg in a highly automated environment. Fruity Pack supplies sliced fruit to food retailers and food service and also offers consumers extra convenience with their range of handmade Healthy Hand salads, poké bowls, artisanal raw food, desserts and fresh soups from their own kitchen in Oud-Beijerland.
Need for healthy and delicious food
Jantine Heemskerk, general manager Heemskerk fresh & easy: ''Heemskerk believes you should do what you are good at and what gives you lots of energy. In a nutshell: for us that's vegetables and for Fruity Pack that's fruit. By working together, we can make the difference in the fresh convenience market and serve our customers even better. All with the aim of helping consumers make healthy and tasty choices. Wim Kleinjan, managing director Fruity Pack: ''The DNA of Heemskerk fresh & easy matches ours very well. We are both family businesses and share our core values and work with respect for our customer and each other.''
For more information:
Heemskerk fresh & easy
Vinkenweg 32
2231 NS Rijnsburg
Tel: +31 71 402 13 38
[email protected]
www.heemskerkfresh.com
Fruity Pack
Bergambachtstraat 10
3079 DA Rotterdam
Tel: +31 (0)10 30 35 100
[email protected]
www.fruitypack.nl