Pakistan stands as the world's 5th largest mango producer, offering 24 unique varieties. The mango season, active from May to August, is centered in Punjab and Sindh, home to the Sindhri and Chaunsa varieties. Despite its global standing, Pakistan exports only 6 to 7% of its mango production, facing challenges in production, processing, transportation, and compliance with international standards.
This year, production declined due to pests and climate issues, yet the country continues to meet domestic demand and export. The majority of exports, about 75%, target GCC countries via sea, air, and land. Efforts to improve air shipment logistics are in progress to maintain quality and competitive pricing.
Enhancing branding and packaging is vital for competing internationally. Unlike Mexico and India, Pakistani mangoes lack a strong global brand, affecting their pricing abroad. Streamlining regulatory compliance and export procedures is also crucial for smoother market access.
Strategic initiatives aim to strengthen marketing, upgrade processing facilities, and explore new markets in Europe, Africa, Iran, and China. These efforts are expected to diversify export destinations and support the sector's sustainable growth.
With targeted efforts to address challenges and seize opportunities, Pakistan aims to boost its mango exports, contributing to economic growth and its global trade footprint.
Source: tradecouncil.org