In a market for fruit berries that continues to be extremely dynamic, consumption of Nergi® mini kiwifruit is growing steadily in Northern European markets. "The sweet and tangy taste of Nergi mini kiwifruit offers adults and children a moment of gustatory pleasure".
Favorable development prospects
Consumers in Germany and Scandinavia are very enthusiastic about Nergi® fruit berries and mini kiwifruit. The major retail chains have quickly promoted the product, and consumers are getting in on the trend. For some, it's all about eating healthily and enjoying a delicious taste, while for others it's all about convenience. Consumers in France and Italy are discovering the product more slowly, but consumption habits are changing and the outlook for development is promising.
Marketed from mid-August to mid-November
The marketing period runs from mid-August to mid-November, in line with the brand's quality specifications. More than 10 million 125g packs are expected to hit the shelves this year, mainly from Portuguese, Italian, and French orchards.
"Small Fruits, Maxi Effects"
The marketing teams are allocating substantial promotional budgets to raise brand awareness via social networks, particularly through a network of European influencers. This year, the brand is focusing its messages on a new concept: "Small Fruits, Maxi Effects".
Promotion is carried out close to the consumer, with campaigns tailored to each market to encourage their purchase.
Nergi is a brand owned by Sofruileg and used under license. Nergi mini kiwifruit is marketed by three authorized sales operators: Ortofruit Italia (Italy), Portprimland (Portugal), and Primland (France).
For more information:
Jean-Pierre Caruel
Sofruileg
Tel.: +33 06 13 89 14 33
[email protected]
www.nergi.info