North America is proving to be a great market for food processing machines, says Noor Bakri, Regional Sales Director for SmartMak, a Turkish supplier of food processing and production machinery: "Currently, SmartMAK has been exporting food processing machines to various regions in North America. Our products have been well-received due to their advanced technology, reliability, and comprehensive solutions that cater to various food processing needs from raw material handling to final packaging. We have established partnerships with distributors and directly with food processing companies in the region, ensuring our machines meet the high standards required by the North American market."
Since the North American market is so big and focuses on high quality, Bakri feels the market is a great fit for the machines SmartMAK has on offer. "North America presents a compelling market opportunity for us, due to several factors. Firstly, it is a large and diverse market with a significant demand for efficient and advanced food processing solutions. Secondly, there is a growing trend towards automation and technology integration in food processing, where our expertise in designing customized lines for different products such as chips, frozen French fries and various fruit processing applications, can add substantial value. Lastly, the emphasis on quality and compliance with international standards aligns well with our commitment to delivering high-quality machinery."
Bakri emphasizes that shipping these machines to North America isn't as straight forward, as states have specific regulations to follow: "Exporting machinery to North America does come with its challenges. One of the primary difficulties is navigating the regulatory environment, which includes compliance with local standards and certifications. Each state and province may have specific regulations that our machinery must adhere to, requiring meticulous attention to detail in product design and documentation. Additionally, logistics and transportation logistics can pose challenges, especially ensuring timely delivery and support services across a vast geographic area."
According to Bakri, this is the right time to expand SmartMAK's foothold in the United States, as there's a trend to lower food imports, which will mean more demand for the machinery the Turkish company offers. "The trend towards self-sufficiency in food production within the US could impact our business positively. As the US aims to reduce dependency on food imports and enhance domestic production, there could be increased demand for our advanced food processing lines. Our ability to offer efficient and customizable solutions can support local food producers in achieving higher productivity and maintaining quality standards. However, it also necessitates adapting our strategies to align with evolving local regulations and market dynamics."
"Looking ahead, we are committed to continuous innovation and development of our food processing machines and production lines. We anticipate incorporating more advanced automation technologies, such as AI-driven systems for quality control and predictive maintenance. Furthermore, we aim to expand our product range to include more sustainable and energy-efficient solutions, aligning with global trends towards eco-friendly manufacturing practices. Additionally, enhancing user-friendly interfaces and connectivity features will be a focus, ensuring our machines remain at the forefront of efficiency and performance in the food processing industry," Bakri concludes.
For more information:
Noor Bakri
SmartMak
Tel: +90 534 695 76 83
Email: [email protected]
www.smartmak-tr.com