This summer, Wonderful Pistachios is highlighting No Shells as an on-the-go snack through an out-of-home campaign spanning six U.S. markets — Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia.
The campaign employs both traditional and digital promotional tactics to enhance consumer awareness of Wonderful Pistachios No Shells in major urban markets. Large billboards, featuring Wonderful Pistachios No Shells Roasted & Salted 2.5-ounce bags, will be displayed in these six major cities to keep the brand top-of-mind for busy consumers looking for a healthy and convenient snack.
The campaign includes nearly 80 vibrant car wraps on Uber and Lyft-preferred vehicles. Operating 40+ hours per week in high-traffic areas, these vehicles will feature Wonderful Pistachios branding and No Shells pistachios, further driving brand recognition.
The out-of-home campaign is spanning six U.S. markets — Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia.
The campaign will also include digital placements in frequented locations, including WIFI sponsorship at airports, transit stations, and national parks, electric vehicle charging station displays, and on-screen entertainment for Uber and Lyft passengers.
"Our handy to-go packs are not only delicious and nutritious, but they're also the perfect size to fit in your car, backpack, lunch box, or gym bag," said Diana Salsa, vice president of marketing.
Wonderful Pistachios is also teaming up with local influencers in each market to highlight No Shells. These influencers will share content showcasing how Wonderful Pistachios No Shells are an on-the-go snack to create buzz and drive awareness with their dedicated audiences who seek city-specific content.
Wonderful Pistachios No Shells award-winning flavors lineup includes Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted, Smoky Barbecue, and Jalapeño Lime.
For more information:
Anessa Quintanilla
The Wonderful Company
[email protected]
www.wonderfulpistachios.com