British blackberries are anticipated to witness a sales increase in September, with expectations set at 55% and 98% for the last two weeks of the month, respectively, in comparison to the previous year, as per British Berry Growers. This surge is projected to result in a 6% rise in blackberry sales by the end of September year-on-year. Advances in breeding have produced larger, more flavorful British blackberries, differing from the smaller, traditional hedgerow varieties.
Despite these improvements, blackberries hold a 14% market penetration, significantly lower than other berries, with raspberries nearing 50%. This disparity is notable when compared to the consumption rates in the US, South Africa, and the Middle East. British Berry Growers attribute the slower adoption in the UK to the availability of wild blackberries, contrasting with the success seen in the raspberry market, which has grown from 7% to 48% market penetration over two decades. They believe blackberries have the potential to replicate this growth trajectory.
Nick Marston, chair of British Berry Growers, emphasized the quality leap in this year's blackberry crop, noting larger and more flavorful berries have been well received by consumers, indicating a positive shift towards higher quality fruit and a promising future for the blackberry market in the UK. The organization aims to elevate blackberry consumption to align with that of raspberries and blueberries, urging consumers to explore the taste and nutritional benefits of shop-bought blackberries.
Source: Farmers Guardian