Social media images of purple apples, claimed to originate in Saskatchewan, have gone viral, leading many to seek these exotic fruits. However, the images are AI-generated and the apples do not exist, confirmed horticulturist Rachelle Hofmeister. Despite this, people flocked to local orchards asking about the fictional fruit. Hofmeister explained that Saskatchewan does develop apple varieties, but none are purple. This incident highlights the spread of misinformation fueled by AI, causing real-world impacts despite the obvious falsity.