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Atemoya's journey from crossbreeding to market shelves in Brazil

The atemoya, a hybrid fruit derived from the cherimoya and the custard apple, has carved out its niche in fruit and vegetable retail sectors. Originating from early 21st-century crossbreeding efforts in the United States, this fruit combines the desirable traits of its parent species, offering a sweeter taste to consumers.

Researcher José Emílio Bettiol from the Agronomic Institute of Campinas highlights the atemoya's versatility, noting its adaptability to a broader range of planting areas compared to its progenitors. Brazil, with São Paulo and Minas Gerais leading production, contributes significantly to both domestic and international markets. The Brazilian Association of Producers and Exporters of Fruits and Derivatives reports that exports of atemoya, along with custard apple and soursop, reached 986 tons last year, translating to nearly US$4 million in revenue.

However, the sector faces challenges from adverse weather conditions, with high temperatures potentially affecting the upcoming production cycle. Despite these obstacles, the current harvest period is concluding, and the market remains promising, with a kilo of atemoya retailing for R$12.50 at Ceasa in Campinas.

Source: Abrafrutas

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