The Independent Entrepreneur Report highlights the dynamics of the global blueberry market in 2023, focusing on price trends influenced by supply shifts and the El Niño phenomenon.
Peru's position in the market, despite reduced output, has been a determining factor in setting global prices. In Europe, the decrease in production from Peru, along with shortfalls from Morocco and Spain, led to increased price pressures. The Asia/Pacific region, heavily dependent on South American blueberries, felt the impact of supply variations significantly.
In the Americas, blueberry prices saw an upward trend. The diversity of supply sources within the region mitigated some impacts, though the combined effect of shorter seasons in the Pacific Northwest and Peru during the latter half of the year was noticeable.
Source: Blueberries Consulting