Brazil, despite being the third-largest fruit producer worldwide, contributes less than 1% to global fruit exports, with a total export value of $1.2 billion last year. The country's focus on its substantial domestic market, one of the largest globally, is a primary reason for the modest export figures. Marcos Jank, coordinator of the Insper Global Agro study center, highlights the vast potential for Brazil in the export market, particularly for tropical fruits like mango, melon, grape, and avocado. However, logistical and commercial challenges, including inadequate port facilities for fruit storage and a shortage of refrigerated containers, hinder Brazil's competitiveness in the global market.
Exporters face significant losses due to these logistical issues, which also affect the shelf life of products destined for long-haul markets such as Asia. Fernando Barbosa, co-founder and COO of MBR Company, notes the domestic market's attractiveness over exports due to faster sales, reduced quality risk, and quicker cash flow. The success of Chile and Peru in fruit exports, attributed to investments in air logistics and solid trade agreements with key markets, offers a model for Brazil. However, the lack of international certifications and standardization for exported fruits remains a challenge. MBR Company aims to overcome these hurdles through strategic partnerships and maintaining client relationships, evidenced by their office in Barcelona since 2018.
Last year's fruit exports from Brazil, led by melon and mango, originated mainly from the Northeast region, particularly the São Francisco Valley and the Mossoró area. The need for more competitiveness and preparation among producers, despite government efforts to open markets, is evident in the stagnant growth of export volumes.
Source: Datamar News