The Kent mango variety is conquering the Asian market, where it is appreciated for its sweetness and quality. Exporting to the Asian market is advantageous but involves higher logistics costs, especially because of the need to maintain precise cold storage conditions in long-distance shipments and the special handling of the fruits in the field. Despite this, Jaime de la Peña, General Manager of Itaben ExpoPeru SAC, is convinced that Asia is a market they must further explore. "The cost-benefit ratio shows that we must be in this market, ready to face any logistical challenge."
The company has reoriented its activities and directed considerable volumes of mango to Asia, especially to South Korea. "This market offers significantly higher prices than the United States or Europe," Jaime stated. Taking into account the experience gained in the Asian market, the company decided to invest in cutting-edge technologies to guarantee product quality. "Asia is very demanding in terms of quality, but not as demanding as Europe in terms of certifications," he stated. To meet this demand, Itaben ExpoPeru SAC has implemented controlled atmosphere containers, where oxygen and humidity can be regulated, extending the mango's shelf life during long transits that can last up to 40 days.
"We expect to export 70% more mango this season than last year. However, not all production will be exported. A significant part is destined for the local market to produce pulps and juices," he said. With this growth in mind, the company will participate in the Fruit Attraction fair in Madrid to seek new customers and expand its presence in other international markets.
"We must always be in search of new horizons, especially when a market becomes saturated," Jaime said, referring to the importance of diversifying export destinations so as not to depend exclusively on a single market.
One of the main challenges that Itaben ExpoPeru SAC faces is transport logistics. Maintaining the cold chain throughout the process is crucial, especially to ensure that the mangoes arrive in optimal conditions in distant markets such as Asia. Jaime also spoke about competition with Brazil, which usually has high production peaks that can saturate the market. "When Brazil's production decreases, Peru will have the opportunity to position itself with more competitive prices in Asia and Europe," he said.
Diversifying products
"Mango prices vary depending on market conditions and whether they are sent by sea or air. Fluctuations depend on supply and demand at the time of sale, and the costs associated with logistics, especially in export markets such as Asia and Europe," he said.
The current strike in US ports is severely affecting the movement of goods, including mangoes, making it difficult to obtain containers and delaying shipments. "Port workers are demanding a 60-70% wage increase, which has led to a standstill in operations. This situation jeopardizes the quality of the fruit because, due to their perishable nature, producers can't wait long to harvest and transport the mangoes," he added.
Regarding their plans, Jaime announced the relaunch of the Agro Lambert brand, an air export line that was successful in Europe a few years ago. "It took us a long time, but we decided to revive the brand. The response from customers in Europe has been very positive," he said.
For more information:
Jaime de la Peña
ITABEN EXPOPERU SAC
Peru
Tel: +51 945 140 976
Email: [email protected]
www.itabenexpoperu.com